Coinbase has recently added the USD1 stablecoin, developed by World Liberty Financial, to its listing roadmap, signaling a potential forthcoming integration on the platform pending the establishment of requisite market-making support and technical infrastructure. This addition reflects Coinbase’s cautious yet transparent approach, as the exchange explicitly warns users against early deposits of USD1 before official trading commences, due to the risk of permanent fund loss. The roadmap disclosure includes the verified Ethereum-based ERC-20 token contract address, underscoring a commitment to transparency and user protection. Coinbase emphasizes that listing an asset on the roadmap does not guarantee immediate trading and is contingent upon readiness factors such as market-making support and technical infrastructure listing conditions.
Coinbase cautiously lists USD1 stablecoin, warning against early deposits before official trading begins.
USD1 has rapidly positioned itself as a significant player within the stablecoin market, with a total supply recently augmented by $205 million, bringing its aggregate to approximately $2.4 billion. It ranks as the sixth-largest stablecoin by market capitalization, underpinned by a 1:1 backing of U.S. dollars and U.S. Treasuries. This backing, totaling about $548 million in treasury holdings—of which USD1 represents 39%—serves as a fundamental pillar supporting the stablecoin’s credibility and appeal to both institutional and retail investors.
The stablecoin is particularly linked to World Liberty Financial, a DeFi initiative associated with Eric Trump and Donald Trump Jr., whose public endorsements via social media have amplified Coinbase’s announcement. This political connection introduces a complex layer of scrutiny, juxtaposed with heightened institutional interest. USD1’s involvement in a $1.15 billion IPO further illustrates its institutional adoption, although regulatory concerns persist due to its political affiliations. Coinbase’s phased rollout strategy aims to address these legitimacy questions by ensuring compliance and technical readiness before enabling active trading. Additionally, the project is planning to launch a loyalty program to incentivize USD1 trading and holding, initially partnering with select exchanges loyalty program.
World Liberty Financial’s plans include launching a loyalty program rewarding users for trading, holding, and staking USD1, initially through select exchange partnerships and later expanding to DeFi protocols and mobile applications. As an Ethereum-based token, Coinbase recommends transacting USD1 exclusively on this network to avoid irreversible losses, highlighting the importance of technical infrastructure in the token’s broader adoption. Coinbase’s approach reflects a broader industry trend toward transparency and regulatory compliance to ensure responsible trading and investor protection.
