Binance has appointed SB Seker, a seasoned executive with extensive experience in fintech and regulatory affairs, as the new Head of Asia-Pacific operations, signaling a strategic move to deepen its engagement with the region’s complex and evolving regulatory landscape. Seker, who previously served as Senior Vice President at Crypto.com overseeing global product development alongside legal and regulatory affairs across Asia-Pacific and MENASA, brings over two decades of expertise to the role. His appointment reflects Binance’s intent to accelerate its strategic expansion and enhance regulatory dialogue within APAC markets, which present a patchwork of regulatory frameworks requiring nuanced and proactive management. He will also be responsible for enhancing Binance’s regional operations and partnerships, an area critical for the company’s growth in APAC. This move comes amid broader industry trends emphasizing scalability and network efficiency in blockchain ecosystems, which are key to supporting increasing transaction volumes in the region.
Binance appoints SB Seker to lead APAC operations, enhancing regulatory engagement amid complex market frameworks.
Throughout his career, Seker has held senior legal positions at Ant Group, Rothschild & Co, and Amicorp Group, complemented by experience as a litigator in Australia and as a central banking lawyer with the Monetary Authority of Singapore. This diverse background equips him with a thorough understanding of cross-sector compliance challenges and fintech innovation, particularly within the Asia-Pacific and MENASA jurisdictions. His familiarity with complex regulatory environments positions him to steer Binance through the region’s ongoing shifts in digital asset regulation, a critical capability as Binance seeks to solidify trust and adaptability in these markets. In his new role, Seker will also strengthen relationships with policymakers and regulators across APAC to drive regional growth and operational robustness.
Seker’s strategic mandate at Binance includes leading operational growth, driving compliance initiatives, and strengthening user protection frameworks across multiple APAC countries. His role emphasizes close collaboration with policymakers to influence and respond to regulatory developments, balancing innovation with adherence to legal standards. Moreover, he will oversee partnerships that bolster Binance’s regional presence and reinforce its commitment to regulatory transparency and sustainable expansion.
This appointment arrives in the wake of Binance’s $4.3 billion settlement with the U.S. SEC, underscoring a renewed global focus on compliance. The APAC region’s regulatory complexity, exemplified by scrutiny such as AUSTRAC’s audit of Binance Australia, demands experienced leadership to mitigate risk and enhance regulatory standing. Industry observers regard Seker’s expertise as instrumental in advancing Binance’s credibility and strategic positioning amid heightened regulatory oversight. With APAC constituting a significant growth market for digital assets, his leadership is poised to support Binance’s ambition to sustain its dominant market share while steering an increasingly rigorous compliance environment.
